As an independent brand I embrace the values of uniqueness, elegance, exclusivity, long-lasting performance, creative freedom, personal connection, and ethical practices. These values guide every decision I make, from ingredient selection to production processes, ensuring that each fragrance is a masterpiece in its own right. For those who appreciate the art of perfumery, my brand offers an unparalleled sensory journey that celebrates individuality and sophistication.

Uniqueness

At the heart of our brand is a steadfast commitment to uniqueness. In a world flooded with mass-produced scents, I take pride in offering fragrances that stand out from the crowd. Each scent is crafted with a distinct identity, ensuring that every bottle tells its own story. A fragrance should be as unique as the individual wearing it, offering a truly personal olfactory experience.

Elegance

I create scents that embody sophistication and grace, capturing the essence of refinement in every drop. Each fragrance is a testament to the timeless beauty and class that we strive to impart, making elegance not just a value but a hallmark of all creations.

Exclusivity

Exclusivity is a cornerstone and philosophy. Every year only 2000 botlles of each fragrance are created. By producing limited annual editions, this ensure that our fragrances remain coveted and rare. This approach allows me to offer our discerning clientele a sense of belonging to a select group of fragrance connoisseurs. Once a collection is sold out, it will be produced the next year. I appologize for the waiting but my intentions are not only preserving its allure and making each scent a cherished possession but ensuring my clients will not smell like everybody else.

Long-Lasting Performance

A fragrance should not only captivate upon first application but continue to enchant throughout the day. My commitment to long-lasting performance is a guarantee that my scents maintain their complexity and depth, evolving beautifully over time. Each fragrance is meticulously formulated to provide a persistent and memorable presence, allowing wearers to enjoy their unique aroma from morning until night.

Creative Freedom

Being an independent brand grants me the creative freedom to experiment and innovate without the constraints of mainstream markets. Everything is conceived, created and elaborated entirely by me, Julien Angelove. I don’t use marketing agencies and I do not follow trends. Instead, I belive in a good quality and authenticity as my selling point. This allows me to explore unconventional ingredients and novel scent combinations, resulting in truly original fragrances that defy expectations.

Personal Connection

I would be happy to forge closer relationships with my customers. I value their feedback and incorporate it into the creative process, making sure that each fragrance resonates on a personal level. This connection fosters a sense of community and loyalty among us.

Ethical Practices

As an independent brand, I committed to ethical sourcing and sustainable practices. I prioritize high-quality, responsibly sourced ingredients and aim to minimize the environmental impact, aligning this values with those of my conscious consumers.